Introduction

The Canadian organic retail market was valued at $5.4 billion in 2017, ranking sixth in the world (Canada Organic Trade Association). Ontario is the largest provincial market, with nearly 30% market share of Canadian organic retail sales. Ontario has experienced nearly 10% annual year-over-year growth since 2012, with estimated organic retail sales at $1.6 billion in 2017. Two-thirds of Canadians are purchasing organic products weekly. Canada’s highest weekly buyers of organic groceries are millennials (83%), university graduates (78%) and families (72%). This report will present research and data on the Ontario organic consumer and retail market.

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Fruits & Vegetables

Nationally, fruits and vegetables account for less than 3% of organic farmland in Canada. However, this category is a cornerstone of the organic market as it is the most commonly purchased category of organic foods (Canada Organic Trade Association).

In 2018, Ontario had roughly 5,900 acres of organic fruit and vegetable crops, which made up approximately 3.6% of Ontario's total organic acreage (Canada Organic Trade Association). Ontario ranks third among the provinces for total organic fruit and vegetable crop area (7.4%), behind Quebec (63%) and British Columbia (18%). In 2018, Ontario's top organic fruit crops by acreage were wine grapes and apples, and Ontario's top organic vegetable crops by acreage were tomatoes, sweet corn, and potatoes. This report provides an overview of the Ontario organic fruit and vegetable sector.